MOTHER FUCKER
Work title: MOTHERFUCKER
Medium: 3D print (PLA) + reclaimed PET Coca-Cola bottle from ocean
MOTHERFUCKER confronts the deceptive cycle of plastic recycling—specifically the transformation of PET bottles into r-PET fibers for the textile industry. This process, often paraded as “sustainable innovation,” is in truth a calculated act of corporate greenwashing. Rather than addressing the real challenge of textile-to-textile recycling, major fast-fashion brands divert attention by turning plastic bottle waste into garments, branding it as an environmental triumph.
A crushed Coca-Cola PET bottle leans heavily against a fragile PLA structure, visually and metaphorically transferring the weight of responsibility from powerful corporations to the end consumer—an inversion that exposes who truly bears the burden of sustainability.
MOTHERFUCKER shows a middle finger to the system that dares to call exploitation “eco-friendly.”
Visual ID design by Malin Neamtzu
🎀Vocabulary
PET — Polyethylene terephthalate
rPET — recycled polyethylene terephthalate
🎀Context (for those who want to go deeper): Polyester represents ~18% of global polymer production — and PET is the dominant material for fiber manufacturing. In 2023, 57% of all fibers were PET.
Only 12.5% of those were from recycled PET — mostly bottles.
And less than 1% of textile fibers come from recycled textiles.
This means 99% of textile waste is NOT recycled back into textiles — largely due to blended fibers that resist circular recycling. The EU now pushes to reduce rPET sourced from bottles and accelerate textile-to-textile recycling, forcing a real shift in material responsibility.
🎀Reference: Recycling processes of polyester-containing textile waste – A review by Jana Enking et al.
Design by webiii.nl with love